StarsMD — Instagram influencer search and analytics platform for Moldova and Romania
A SaaS platform that helps brands and agencies find Instagram influencers, check their audience and spot fake activity.
- Product
- StarsMD
- Category
- SaaS platforms
- Platforms
- Web
- Stack
- Laravel · PHP
About the project
StarsMD is a database of Instagram influencers from Moldova and Romania with analytics for every account. Marketers and agencies use it to pick creators for advertising campaigns.
The task
Brands in the region chose influencers by follower count and by eye: there was no single place to compare accounts, see the real audience or tell organic growth from bought followers.
The solution
We built a web platform that regularly collects public account data, computes metrics and stores their history. On top of it — search with filters, influencer comparison, collections, data export and a subscription model with a free plan.
Key features
- Search and advanced filters across the influencer database
- Audience analytics: age, gender, geography, reach
- Follower growth history and fake activity detection
- Comparing influencers and saving them into collections
- Data export and free tools (engagement rate calculator)
- Sign-in with Google, interface in Romanian, Russian and English
Result
The platform runs in production with a free plan and three paid subscriptions, in three interface languages.